On the chance BF actually wants and may listen to advice that is practical and useful:
The best advice that has been given on this thread, besides that the original goals were completely wrong-headed, is that the commercial reality for personal trainers is that different invididual PT’s are able to attract different potential clients.
The productive thing to do is to concentrate on those sorts of clients that one CAN attract.
While it may be imperfect of human beings to judge the sort and quality of training advice they’d be getting from eyeballing the trainer or other sort of physique adviser, it’s what people do.
There are rare exceptions. For example Dan Duchaine was nothing to look at in his later years, but was considered a pre-eminent steroid guru. Another person, a personal friend, also had somewhat of a reputation as a steroid guru and was somewhat famous for a diet he came up with but did not look as though he trained or had diet under control at all. However those are EXCEPTIONS. Cases following the rule are exceedingly more prevalent than the exceptions. (And both these really did know a great deal about steroids.)
You’re a big, muscular, but sloppy fat guy? Look to attract male powerlifters or guys just interested in getting hyooge. You also have a chance with those seriously interested in bodybuilding, but may be outcompeted by the next category:
You’re a big and muscular and reasonably lean man? You could get the above and are also best positioned to get those seriously interested in bodybuilding.
You look like a cover model for Men’s Health? You’ll do very well with the clientele that wants to look like that or want to get in that direction.
You’re an unmuscular fat slob of either sex? Doesn’t matter how much you know, you won’t do well.
You’re a woman of appearance similar to BF’s original avatar?
You have the potential to do extremely well with most women.
But little potential to do well with men interested in being really big and strong.
The advice that you should focus on the market that you can actually reach was exceedingly practical and true.
As a guess, if you want to market nutritional consulting services to men working to get big or generally working to do that but having periods of wishing to cut up, but you have no track record in that area, the best way may be to see if other PT’s who train these clients but don’t offer nutritional advice may be willing to steer them your way for that service. However, it may well be the case that you have a ton to learn before being actually useful in that area, as formal education is unlikely to have been too accurate for these needs.

