I really have to comment on this thread.
First, I will whole-heartedly agree that the Shoulder Horn is a great product. Anything that promotes better rotator cuff health is good, IMO. So no argument there.
However, the idea that the bench press is a “bad” exercise is just ridiculous. There are plenty of people who are “averagely” built (i.e., not barrel chested and not having short arms) who have bench pressed for long periods of time and either (a) not had problems with their shoulders (if they’ve been smart enough to do a balanced program, like Goldberg hinted above, and take care of their RCs) or (b) not experienced injuries to that area in any greater proportion than they have to other areas of the body.
Serge Nubret is a famous example of someone in the first group. No barrel chest, long arms. Despite decades in the iron game, no shoulder problems. (I actually knew the chiropractor that Nubret went to in the 1990s, and so I feel very sure of my information.) So what does this tell you? The one exception that confirms the rule? No, there are many other exceptions as well. The “rule” is wrong.
Personally, I fall into the second group. Yes, I’ve had RC problems. I’ve also had ankle problems that stemmed from doing calf raises. I think that it would be difficult to argue that the calf raise is an unnatural movement. I’ve also had tendonitis problems in my forearms from too much grip work. I think that it would be difficult to argue that grabbing stuff and squeezing is an unnatural movement. Yet injuries have occured, just as injuries are going to occur throughout one’s life doing anything. It’s nothing particular to the BP.
Furthermore, some of the reasoning behind promoting a push-up as a better alternative to a bench press is wrong. Your hands don’t come down as far on a push-up? They do if you touch your chest to the ground. If you’re going to say (as you did with the DBs when Big Martin caught you on that point) that you don’t go down as far, then it seems to me to be a simple matter to simply shorten your range of motion on the barbell BP in a similar fashion, rather than trying to build up some spurious, pseudo-scientific claim that one is bad where the other is good.
Yes, the angle is slightly (very slightly) different with a push-up. However, if you do your push-ups with your feet elevated, then it’s not. Are feet-elevated push-ups also bad?
There are many variants of the BP. Some are better for some people, others are better for others. Both individual body mechanics and past history of injuries, as well as a person’s overall routine at the time, will have an effect on which of these are suitable or not suitable. To lay down a blanket statement like “bench pressing is bad” is simply ignorant.
There are no “bad” exercises. Only people who use them in the wrong way or at the wrong time.