I think Kalle nailed it. Hypertrophy takes time, this is just a fact. Without AAS or some other anabolic factor, you’re always going to be limited to maybe a pound or 2 of lean mass per week. Shugs is right: visually, that’s boring. Gains beyond that are usually fat. USCTrojan certainly increased his muscle mass, but he had to add fat, too.
For most people, myself included, adding muscle and fat would make my physique appear worse than it is now (hard to do). Nevermind that it is the RIGHT thing to do, since more muscle will increase the base metabolism and make cutting that much easier…T-Nation would rather find those with this muscular base already…See Bartl’s info, the guy was formerly strong as HELL.
I think the change in thought has a lot to do with “beach body” mentality… How many articles on T-Nation include some passage about how this recipe or will have “panties droppin’”? Quite a few.
I think athletes would be an interesting way to go, it way provide a different perspective, since the goal is not necessarily the bulking or cutting “rabbit”, but rather performance metrics that can be statistically studied. The supplement company EAS has gone away from bodybuilding completely to athletes like Brady Quinn and Vernon Davis.
Bodybuilder isn’t necessarily a mainstream goal, probably because at the highest level, you’re seeing a size monster attitude…Does Jay Cutler really look better aesthetically than Frank Zane? (Even he admits he can’t wait to stop being 300 pounds). That alienates people. Athletes, well, we see them on cribs. We see TO doing situps in his driveway. They’re the prototype of the moment.
If Biotest had a program to increase your vertical leap 4 inches in 2 months, I think they’d still make a huge killing. Plenty of Athletes, especially on the high school level, NEED good information about improved performance. If T-Nation chose to “shut up and prove it” that they can bring people closer to makin’ the team, gettin’ their scholarship, they’d have a huge market.
That said, the V-diet does represent about $432 in sales to them, per person-diet. I know at least 3-4 people for whom I’d recommend the V-diet…They NEED it.