Not sure what this has to do with this thread unless you are hoping for a BB participant in the Clinic?
And regarding how the site started, things change. Business must adapt to market. It is the way of things if you want to be around for years to come.
[quote]Protoculture wrote:
Below is a copy of testosterone.net’s 2001 mission statement.
I’ve taken the liberty to bold some text:
Dangerously Hardcore!
The Testosterone mission statement
by Tim Patterson
Welcome to Testosterone, the website that almost charged the world’s highest subscriber fee! Huh? Why is a website, particularly one that focuses on muscle building and physique enhancement in general, bragging about almost becoming the most expensive site in the world? No, we haven’t fried our brains out by reading too many Joe Weider editorials (actually, we’re in withdrawal from not getting enough real training information).
Truth be told, this site is absolutely free. Let me explain:
We’re going to pack this website with the best hardcore, renegade muscle-building, and fat-burning information available. And, quite honestly, we were going to charge you a muscular arm and leg for it. With the stuff we’re going to give you, with the experts we’re going to feature, we absolutely felt it would have been worth it.
But, after a few sleepless nights spent reevaluating our goals, we figured we’d be better off � you’d be better off � if we didn’t charge you anything!
Look, our main reason in establishing this website is that we’re in the process of putting together the most informative, irreverent physique magazine on the planet: Testosterone…Muscle With Attitude.
Many of you who used to read Muscle Media 2000 a couple of years ago stopped because, almost overnight, it lost its edge and went mainstream. Most readers and industry critics realize that, to a large extent, the soul, the flavor, the feel of the magazine was due to then Editor-in-Chief TC Luoma. As soon as TC was inexplicably replaced as editor, the magazine took on a whole new, softer feel, leaving those of us who want the real deal looking for a place to get it.
Well, a lot of people weren’t really happy with Muscle Media’s new direction (and neither were some of the world’s most highly regarded “physique theorists” who want to come on board with Testosterone � you’ll freak when you hear some of the people poised to join us in the near future, as soon as their contracts with other companies run out!). We’ve got a feeling that all those ex-Muscle Media readers are out there looking for a new source of cutting-edge information on how to build muscle � fast!
Here’s what we’re going to do:
� Put out the toughest muscle-building magazine ever, printing anything and everything that has to do with hardcore muscle building, regardless of who it offends.
� Talk honestly about supplements and the supplement business. Want to know if one brand of creatine is better than another? Want to know the amazing story behind some of the industry's hottest supplements? Want to know how anybody could come up with a product like Met-Rx in about five minutes? You'll be able to read about it in the pages of Testosterone.
� Seek out the best scientists in the world to produce a line of super-supplements that are based on controlling the endocrine system, i.e. testosterone, GH, estrogen, DHT, etc. In fact, many of these compounds have drug-like effects and might well have been marketed as such, if the pharmaceutical companies had beaten us to them!
� Talk openly about steroids and take a proactive stance toward legalizing doctor-supervised use of them.
� Have fun doing it.
Trouble is, we can’t just publish a couple of million magazines, load them into a transport plane, and dump them out the back as we fly across the country. And, we can’t very well flood the newsstands with a new physique mag with the hope that our very specific, very elite market (you!) will find us behind People and Better Homes and Gardens. Unfortunately, it doesn’t work that way. Instead, we need to compile a mailing list to find out what kind of people might be interested in a magazine written to help you build your body. Oh, a couple of these mailing lists already exist, but the owners jealously guard them. They’d sooner give up a kidney than sell anyone their list.
Consequently, we don’t know who you are. Hence this website. In exchange for giving you the info hardly anybody knows about � before anybody else knows about it � we want your name and mailing address. That way, we’ll know exactly who out there might be interested in our subscription offers. And, as soon as the mailing list grows big enough, we’ll launch the printed magazine.
Anyhow, here’s what you’ll be able to get on this website every single day for free with absolutely no strings attached.
Many of you have, no doubt, heard of Charles Poliquin. He is, arguably, the world’s greatest strength coach. He’s shown thousands of athletes how to add pounds of muscle and break through training plateaus like they don’t exist. He’s responsible for scores of Olympic medals for the athletes he’s trained, and he’s taken muscle building way into the 21st century. Most people, even those who are acknowledged as experts, walk away muttering to themselves after a session with Charles as they start to realize that they weren’t as knowledgeable as they thought they were. Strength-training coaches aren’t usually categorized this way, but Charles Poliquin is the Mozart of his field. Sheer genius.
How would you like to have access to Charles at no cost to you? How would you like to have your questions about muscle building, strength training, fat loss, and supplementation answered by Charles?
Guess what? You can have your wish. We’re incredibly excited to say that Charles has joined the Testosterone team and, in his “Question of Strength” column, he’ll answer several questions posed by Testosterone website readers. You’ll be privy to the most high-tech physique enhancement info available! And it’s absolutely free!
You’ll also have access to a feature called “Gang of Five.” Our panel of experts � some you’ll recognize, some you won’t � will answer questions about physique-enhancing drugs, supplements, training, and nutrition. This feature will be entirely uncensored and will, no doubt, at times offend a lot of people. Oh, well. We’ll feature new questions and new answers monthly.
You’ll get a variety of uncensored, informative articles and editorials, and you can bet that they won’t be the same-old, run-of-the-mill type of editorials or features you see printed in the current batch of newsstand mags. Frankly, if we’re not causing someone’s anus to pucker, provoking them to throw furniture around and utter strange babblings about our ancestry, we’re not doing a good job.
And, yes, we’ll sell our own Biotest line of unconditionally guaranteed supplements, including TRIBEX-500�?�, the only supplement in the world to contain FGP�?� (7-isopropoxyisoflavone), the long sought-after European estrogen-inhibitor; and Power Drive�?�, the product that can increase your strength dramatically within 30 minutes, in addition to improving your concentration and energy by leaps and bounds.
We are really excited about our supplements, but despite our strong urge to do so, we’re not going to go overboard here praising our products � you get bombarded enough from other supplement manufacturers. We’ll reserve most of our accolades for the Biotest site. All we ask is that you visit the Online Store and take a look for yourself.
Okay, that’s all stuff you can access for free. We’ll also provide other great services and information resources for a reasonable fee.
For instance, how would you like to have Charles Poliquin design a program for you, personally, and how would you like to have him update it every month? (Charles normally charges over $2000 a day to train people, and you know something? He’s always booked solid.) You can do that right through the Internet, on the Testosterone website.
And, periodically, we’ll also feature a variety of reports and publications, such as Charles’ new book, “Winning the Arms Race.”
If you’re like us, tired of reading the same old lame stories written by sub-literate morons, you’re ready to tap into Testosterone…Muscle With Attitude. If you want to get turned on to hardcore muscle again, go for it!
Tim Patterson
Tim Patterson
Executive Editor[/quote]
