I don’t think it’s that ridiculous at all, you are getting a whole lot of kettlebells for that money, 12, 16, 20, 24, 28, 32, 36 and 40kg.
To buy them singularly from the same site would cost $845, with similar prices on dragondoor, australiankettlebells.com.au, ironwoody and down at my local sports store. So, ok, you have to adjust the weight, which apparently is pretty simple, but it mights be a pain, say, if you’re trying to do complexes or something, but then, when doing complexes with a BB most people don’t change weight…so…I dunno. For supersets it would be a pain.
You might be able to find a better deal online somewhere. But then, remember, to get the same set of it would cost you for 208kg’s of shipping, rather than 40kg. Here in Aus that means about 3x as much.
If you happen to live in a city where there are multiple retailers selling kb’s, then great! If you can find a set for less than $250, then that’s great too. If you don’t need (won’t use) such a wide range of weights, then you can pay less to get just the couple that you will use. (although on the aforementioned sites a single 40kg kb costs around $130)
I didn’t really pay that much attention to the price, I was talking more about the concept being awesome, but still, I think it represents decent value for money.
Ironwoody also have “kettlegrips”, which I’m disappointed to see only has the capacity to take 1inch hole plates, and I assume that most people only have the (close to) 2inch hole olympic plates. Still, buying a bunch of 1inch hole plates from Kmart or Walmart of whatever is probably going to end up a fair bit cheaper. Sure, they don’t look as nice a real kb, but the effect would be the same.