I’m a little ambivalent about the whole UFC popularity thing. On the one hand, I would prefer that they put together fights between top contenders and solid fight cards (not saying they don’t, just that the potential is there to have more quality fights per card.) On the other hand, I think about the strides the sport has taken over the past 3 years or so.
Up until BJ Penn, I couldn’t get UFC PPVs over here [in Hawaii.] Pride on PPV was unheard of (over here) up until a couple years ago. Most MMA that I watched I got thru DVDs, some bootlegged with terrible quality (the Japan stuff.)
Now there’s a ton of events being televised across the nation, with multi-billionaires backing upstart promotions. Also, MMA has moved into the Showtime market, HDNet is coming together, the IFL is still standing, and the UFC shows a ton of fights on Spike for free including the Jackson-Henderson card. Free MMA on cable? Dude, if you’ve been following the sport for any amount of time you have to realize how big of a leap that was.
I think the growth of MMA has been a good thing in the US market, and no one can claim more responsibility for that than the UFC-despite their seemingly WWE style of marketing which I deplore, you have to give credit where credit is due.