I think you’re touching on a good subject here…the UFC’s popularity appeared to level off in 2007, as PPV buys seemed to bounce all over the map; although even their lowest PPV still did over 200k (Frankin-Okami). I think fans have decided to just hold their money and spend it on the 2 or 3 cards they really want to see, as opposed to buying every PPV.
I think if they had more PPVs like the “Stacked” card; 2 title fights and 2 other top-tier fights, then they would see more people shelling out cash for the event.
You’re right though, with all the guys under contract, there’s no reason to not have more depth on their cards.
[quote]Damici wrote:
I definitely see your point. One could argue that they might drum up a shitload more PPV buys (and more overall popularity and a bigger fanbase) if they put on really exciting, kick-ass cards consistently, but yeah, there’s definitely a point of diminishing returns as far as not wanting to blow more of your load than necessary each time. It would probably take a team of MBAs to do the financial projections and estimate where the ideal point on that supply/demand curve is for them, but I’d personally estimate that they’re not there yet.
The card that I listed for example was exaggerated, surely, but I’ve GOT to think that, with 250 or so guys under contract, as Dana states they have, including many of the top Pride fighters now . . . Jeezus, they’ve got to be able to fatten up the cards a LITTLE bit at least.
Just ranting. 
Djwlfpack wrote:
Damici wrote:
I’m starting to think the UFC just tends to put together largely piss-poor cards the great majority of the time. Often it’s just the main event and maybe the fight right under it that are of any interest at all. The organization has such a stellar overall lineup right now that I would think they should be able to put on cards where, say, at LEAST 4 out of the 6 fights are not just good but GREAT, STELLAR fights among really interesting fighters.
I also think that a lot of the fighters just fight far less frequently than they’re able to, and that if many of them fought, say, 2 additional times per year (beyond what they’re doing now), it would help the UFC put on more interesting cards.
I know I don’t know the logistics of every single situation (who’s injured, whose contract just expired, etc.), but they seem to do a lot (WAY too much) of “saving” fighters for some bigger, interesting fight that’s set to happen many months away. (And sometimes THAT fight then ends up getting blown apart for some reason – pre-fight injury, etc.).
I know this is TOTALLY hypothetical, and that there are logistics that preclude this SPECIFIC example, but just for the sake of argument, every card should be as interesting as, say, this:
Sylvia vs. Nog
Liddell vs. Shogun
Arlovski vs. Gonzaga
A. Silva vs. Henderson
GSP vs. Serra
Gomi vs. Penn
- 1 or 2 undercard bouts with lesser-knowns
I know some people might say, “But then they’ll blow their whole wad in one night!” I would argue that the organization STILL has enough top talent to put on an equally interesting card 2 months later, and to continue to do so continually, if they work the combinations and permutations right (and have the top fighters fight more than just 2 or 3 times per year).
Am I nuts?
Yes and no (how’s that for an answer?)
I agree that the UFC could have more top stars on the same cards.
But, the last PPV had 2 big headlining fights and the “Stacked” card in July had 3 headline fights, plus Big Nog’s debut, so it does happen from time to time.
However, the UFC is all about maximizing profits, so they have to spread their top stars out b/c of the amount of shows they run each year.
If they only did PPVs, say every 3 months, then you’d see cards close to what you listed above. But there’s no way UFC will do that when they are getting over 300k in buys each month for cards usually sold on one fight. Factor in the marketing and pre-match hype on TV, and the UFC seems to have found a successful formula.
The one thing I will say is that for $40, they need to show EVERY FIGHT!
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