Lemon Drop Surge is perhaps the best tasting supplement I’ve ever used
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Absolutely
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It’s my favorite flavor too.* Although, going half and half with Lemon Drop and Wild Berry is quite nice.
*Since the OG angel food cake Surge
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Matthew,
With all due respect, this math seems disingenuous at best. In late 2024, I paid $37.49 for 20 servings of Surge with the 15% volume discount. The previous several orders were the same price - this was not an anomaly.
Oct 2024 - $37.49
Jun 2024 - $37.49
Feb 2024 - $37.49
Jun 2023 - $37.49
Thus, the actual math to calculate price per 55g serving is as follows, assuming the expected 15% volume discount (I mean who really orders less than $250 at a time?):
May 2025
$53.95 - 15% = $45.86
$45.86 / 15 = $3.06 per serving
Oct 2024
$49.99 - 25% = $37.49 ( <— the volume/subscription discount is now significantly worse)**
$37.49 / 20 = $1.87 per serving
I get that the education system has failed us and calculating percent change is complete kryptonite for the average American, but the math is again, quite simple. In eight months time, the percent change in Surge cost to the consumer is as follows:
($3.06 - $1.87) / $1.87 = 63.6%
In summary, Surge has increased in cost 63.6% in the last eight months and I can produce my receipts to prove it. Now I’d like to see Biotest/T-Nation produce their receipts to show that production costs have increased by over 60%.
It’s time you treat loyal customers with some transparency. I’ve been one since 2001, but that loyalty is beginning to waver.
**Edits to reflect @Matthew_Weeldreyer’s correction of previous discount levels.
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Really? You think their production costs have increased over 60% in the last 7-8 months?
I’ve been a loyal customer for nearly 25 years, but I’m not a mindless shill. I could maybe stomach a 25% - 30% increase, but a 60% increase feels like a blatant money grab.
I think a transparent breakdown of that 60% increase is in order.
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I only have a brief moment right now, but I do want to point out that the quoted $37.49 price was part of the Biotest subscription program with a 25% discount*, not the current 15% promotion, so the math does need to be adjusted.
Thus the $37.49 price for your subscription would suggest the store price at the time was $49.99 per bag.
I appreciate you taking the time to put that post together, and understand where you’re coming from.
*I think there was a brief time where the discount was 20%, but it was 25% to start and for the majority of the subscription program.
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While I haven’t purchased for a couple years due to job loss and identity theft, I am now working two full-time jobs trying to catch up and was anticipating a substantial Biotest order. I don’t think the cost will sway me as I am convinced of the efficacy of the products, but this is curious.
Fair enough, I’ll amend my post to state that the discount now sucks worse, too.
Really, you’re just adding fuel to the fire that your customers are paying 10% more across the board since discontinuing the subscription program.
The ultimate point remains - it’s a 63.6% increase to your customers in 8 months time.
@Matthew_Weeldreyer this isn’t directed at you - you’ve always provided excellent customer service and even gone out of your way to email and even called me directly when there was an order mix-up in the past.
@Tim_Patterson I suppose my frustration stems from the fact that I’ve come to expect better from Biotest/T-Nation. I’ve supported Biotest since 2001 and was a subscriber to the first print magazine. I supported T.C./MM2K/EAS before that. It seems to me that if a company is going to burden loyal customers with a 63.6% increase in price, you at least owe them an explanation.
Call me old fashioned, but in my opinion the right way to handle this is to get in front of it, make an announcement before springing a sudden increase on customers, and show some transparency. Otherwise, you just seem like every other bait-and-switch company out there.
After all, you have this platform, why would you choose not to use it?
I am very happy with my home made approximation of Plazma. With the price increase on Surge and the Lemon Drop being out of stock, I have probably bought my last bag of Surge.