Mainstreaming of Muscle Media

Bigger Stronger Leaner Competitive Bodybuilding
1

Hi T-Folks!

Back when Muscle Media was still MM2K, their supplement line seemed to be more “edgier” (for the mid 90s). Somewhere along the line, they became really namby pamby and “mainstream”. Did they stop being innovative because they wanted to be mainstream and appeal to the masses???

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Bill made it more mainstream so he could sell off the mag and EAS for a higher price. He did so in '99 I believe.

Good business, but pretty dodgy for the muscle-heads that used to read it. The whole thing started in the Lamborghini issue in 1996.

I’m sure T.C. could enlighten you more!!