Hey guys, has Muscle Media Magazine (also known as the EAS Monthly Catalog) gone out of business?
I have a subscription and stopped getting issues a couple months ago and (as clueless as I am) just realized it. I tried looking for their website, and all that happens is I get dumped into eas.com.
Anyway, aside from the Myoplex shilling, I thought it was a good magazine. Definitely better for me (beginner/intermediate) than Flex’s “Ronnie Coleman’s Bigger Arms in 10 days” schtick.
So if anyone has any more info. on MM, please help. Thanks.
You must be new to the site, because this topic has been talked about before. If you want to know more information about it look through the search engine.
In short Bill Phillips sold EAS and maybe whoever bought it didn’t want to bother with publishing a paper mag.
But you know what, you stumbled on to a way better website with quality supplements.
It has something for every lifter whether you are a beginner or advanced.So welcome Cloweth.
“Sancho”
MM had become too much of a “publication of personality” namely Bill Phillips. In otherwords, the whole “Muscle Media/Body For Life” phenomenon was him…and visa versa.
As long as he was part of the jauggarnaut…cool.
But as soon as he left, it was bound to flounder and eventually die. “Publications of Personality” find it hard to survive without it’s “lifeblood”. Look at “George” and JFK Jr.; “Rosie”; and the same thing would happen to “O” without Oprah.
It simply could not find it’s niche. It tried to “sorta” staddle between “Men’s Health”, “Shape” and “Muscular Development” instead of trying to hold on to the market that Bill Phillips had captured… Soccor Mom’s, young, non-athletic woman and the “workout novice”.
That would be a hard market to hold onto (as people advance)…but Phillips did it for, what, almost 5 solid years?
Say what you may…the guys was/is a marketing genius!
They REALLY dropped the ball on the “Body-For-Life” phenomenon. That was perhaps one of the greatest pieces of marketing that the Health and Fitness world had ever seen.
And guess what? IT GOT PEOPLE TO THE GYM!
The problem was that Phillips worked…and worked HARD on this thing, 24 hours a day, 7 days a week, 365 days a year…from personal appearances, CHATS on line, dropping into gyms, personally meeting with contestants…he was VERY “hand’s on” because it was his baby…