Xen Nova, way to start up a GRAET THREAD! This has been an outstanding discussion so far. There have been a lot of great points made.
Here are several points I’d like to add into the mix:
Yes, there are quick knockouts in MMA these days, but that has a lot to do with the rules, which state all fighters must wear 4-6 oz. gloves. Back when MMA and more specifically, the UFC, first started, there were no gloves. Guys were more concerned about breaking their hands because they didn’t want an injury to knock them out of the tournament (guys typically fought 2-4 times in one night), and thus, threw less punches, or at least made sure that if they threw a punch, it was going to connect.
With the gloves, guys can just swing for the fences hoping for a KO because their hands are protected by the gloves…although bones can still break, as Rich Franklin proved.
I also think UFC is doing a great job in promoting their marquee fights to the mainstream. Like it or not, UFC and MMA need to draw in the mainstream crowd to make more money.
To compare it to pro wrestling, when WWE was hot with Hulk Hogan and later Stone Cold, why was it? It wasn’t because of the hard-core fan base, who were going to come out and support the product no matter what, they were successful because a whole new, larger fan base was created around a single star and promotion.
UFC is doing the right thing in hyping up guys like Ortiz, Griffin, Liddell, Franklin, Hughes, GSP. You have to try and push the fighters you think that not only will appeal to hardcore fans, but also appeal to people who may be new to the sport or may be tuning into the sport for the first time.
For example, my wife hated UFC when I first started watching it. But, once the Ultimate Fighter 3 started and I made her watch the first episode, she got hooked in by the Ortiz-Shamrock rivalry. She sided with Tito and has since become a huge fan of the sport. She even went with me to watch the PPV two weeks ago.
The Hughes-Gracie fight, which most who follow MMA knew was going to be a one-sided affair, did 600,000 buys in the U.S. That’s more than 3x the amount WWE’s Backlash PPV did in the same month (I think the domestic total was 150,000. WWE now includes international PPV buys to their total b/c the domestic numbers have decreased so much).