Cutting gel? What the....

Okay CUTTING GEL?.. there it was with its great claims of “literally melts away (fat), leaving pure, ripped muscle behind” but left me scratching my head with little to no explanation of how it works, at least not anything scientific… sure they threw in words like “transdermal” and “fat-emulsifying” but common I want an explanation not marketing… so I come here humbly for your opinion… Is this for real? is this some over-glorified-aloe-enriched-vitamine-E-fortified Nivea cream at 100 bucks a pop?.. or shall we file it under such greats as the ab-roller and thigh-master?