Brooks Kubik - Bodyweight Training Manual

Training Bodybuilding
81

Since this is back at the top, to answer someone’s question on the previous page: There is actually a “style” of writing those sorts of Web sites and flyers you get in the mail for investments and real estate and supplements (among other things). I know Furey’s run a “marketing course” that told you how to take public domain information and resell it (as he did with his Jowett and Burns courses) and IIRC he did team with an internet marketer who is apparently the king of writing those…can’t recall the technical name.

But there are other courses out there that will tell you the exact style you’re supposed to use for maximum effect (I’m sure they’ve got all sorts of ridiculous statistics that show how using a lavender background under Courier text increases the response rate by an AMAZING 600%!). They’re not too hard to figure out if you spend an hour with a dozen of the damn things.

But, here’s the thing - if someone’s getting “suckered” by Furey there’s really two things going on here:

  1. They don’t know any better.

  2. They want to believe in a magic system that will change their lives entirely.

Now, there’s not much that can be done about #2, but #1…maybe they don’t know that sites like T-Nation exist. I have to admit that I followed Furey for a time, until I found this site from an offhanded mention in an unrelated message board, then I realized that I really was missing out.

Damn, I forget where I was going with that. Ah, well.

82

Bodyguard is right. If you send me $100 I will explain why.

83

Bump, did anyone actually buy this?

84

Nope, didn’t buy its a waste of money in my opionon. If you want good bodyweight (and all kinds of other good stuff) check out Ross Enamait at warriorforce.com. His stuff (IMHO) is the best.

85

[quote]Headhunter wrote:
gottatrain wrote:
I have Matt Furey’s book. After years and years of performing any and all various forms of squats, I don’t think I’ve ever experienced such intense, DEEP muscle pain as that which is elicited from hindu squats…plus they get your heart pounding. I love them, and I still incorporate them into my training when there is an opportunity, particularly in a hotel room when I’m traveling. At one point, I was up to 45 min. straight. Hindus will bring the biggest, baddest mofo to their knees…no pun intended.

Very true! I used to train (in TKD)with an ex-NFL lineman who could squat with the big boys. I challenged him with Hindus and he collapsed after 65. He soon quit TKD and went back to lifting – damn shame.

[/quote]

Ok, so let me get this straight, you challenged a guy who’d been training for limit strength to do a contest involving strength endurance and were suprised when it was tough for him?

86

Yeah, I’ve bought Ross’s book on medicine balls. He has some great stuff. He creates some crazy and effective workouts.

87

[quote]Majin wrote:
The reason people are used to things being free is because there’s a ton of bullshit being sold. Kubik is an asshole with his ‘packages’ for $400 and $500. No, wait, I take that back. Actually Pavel is the asshole - Kubik is the Darth Vader of assholes. There’s literature people spent years writing and researching, there are scientific compilations that are sold for a small fraction of this cost. I loved the fact that most of Pavel’s stuff is available for download on LimeWire and I hope to see Kubik’s E-book there too a few months from now. And you know what? If it’s actually as helpfull as claimed I’ll buy the paperback and write an excellent Amazon review. But I’m probably going to see a spiderweb of bullshit stretched out over a few hundred pages and not even available on places like B&N or Amazon because the bastard’s greed just won’t let him.[/quote]

I found stuff like “Matt Furey Gama Fitness”, “Ed Baran Primate Power”, and even “Brooks Kubik Dinosaur Bodyweight Training” on AresFlashDownloader, but when I try to extract the .zip files, it just contain an application called YSB_toolBar.exe. Maybe it’s fake, or am I doing something wrong…

88

[quote]Chris C wrote:
I found stuff like “Matt Furey Gama Fitness”, “Ed Baran Primate Power”, and even “Brooks Kubik Dinosaur Bodyweight Training” on AresFlashDownloader, but when I try to extract the .zip files, it just contain an application called YSB_toolBar.exe. Maybe it’s fake, or am I doing something wrong…[/quote]

Don’t run those apps! Sometimes when you do a search some assholes automatically generate a zip file containing their add-ware or spyware with the name you searched for in hopes you will download it and run it. The books are usually in PDF format and are not in zip files. And if they are zipped then their size is at least 1mb or more. Just search for Documents or Any Type and type in “Pavel”. You might not get get all at once but every time you run Lime Wire or whatever you are in a different pool of users. So just do it every time you start up Lime wire and you’ll get 'em.

I haven’t seen Kubik bw training yet, however. It’s too early it was just released.

89

Outrageous prices all but ensure that the material will be gotten for free on the web.

People that would normally pay for a fairly priced book would instead just get it for free.

I believe overpricing books lead to less profit for authors because only a few people will be willing to spend the money.

90

[quote]DT20 wrote:
Outrageous prices all but ensure that the material will be gotten for free on the web.

People that would normally pay for a fairly priced book would instead just get it for free.

I believe overpricing books lead to less profit for authors because only a few people will be willing to spend the money.
[/quote]

I think they actually work. I don’t know how Kubik does but Furey’s business is doing well, I think. Note that Furey actually sells marketing packages as well, not just how to exercise, but how to market for $$$ hence Kubik’s marketing looks the same. Those marketing things advise high price, fewer sales = more profits. Not what most people would expect. But you have to realise it costs a damned lot to print a book especially in small runs.

91

[quote]Magarhe wrote:
DT20 wrote:
Outrageous prices all but ensure that the material will be gotten for free on the web.

People that would normally pay for a fairly priced book would instead just get it for free.

I believe overpricing books lead to less profit for authors because only a few people will be willing to spend the money.

I think they actually work. I don’t know how Kubik does but Furey’s business is doing well, I think. Note that Furey actually sells marketing packages as well, not just how to exercise, but how to market for $$$ hence Kubik’s marketing looks the same. Those marketing things advise high price, fewer sales = more profits. Not what most people would expect. But you have to realise it costs a damned lot to print a book especially in small runs.
[/quote]

I guess it must work, otherwise they wouldn’t use that approach. Now I know why I am not in business. :slight_smile:

92

[quote]DT20 wrote:
Outrageous prices all but ensure that the material will be gotten for free on the web.

People that would normally pay for a fairly priced book would instead just get it for free.

I believe overpricing books lead to less profit for authors because only a few people will be willing to spend the money.
[/quote]

That’s interesting.

I think you’re right.

But…

If his goal was to gross $200,000.00 he would need to sell 4000 books at $50 per book.

At $200 per book he only needs to sell 1000 books.

I think this is the dilemma that most who market such material must go through.

I think the book is grossly over priced. Yet, because it is over priced he has two things going for him.

  1. We are talking about it a very popular bodybuilding web site. Are we talking about the guy who is selling his material for $30?

  2. Many people think (not you and I) pricing the book at such an outrageous price also puts it in the realm of the mysterious and valuable.

Potential scneario:

“Now what could he have in that book which would make it so darn expensive…It must be great stuff! I have to own that book!”

Different ways to look at it.

93

[quote]ZEB wrote:
DT20 wrote:
Outrageous prices all but ensure that the material will be gotten for free on the web.

People that would normally pay for a fairly priced book would instead just get it for free.

I believe overpricing books lead to less profit for authors because only a few people will be willing to spend the money.

That’s interesting.

I think you’re right.

But…

If his goal was to gross $200,000.00 he would need to sell 4000 books at $50 per book.

At $200 per book he only needs to sell 1000 books.

I think this is the dilemma that most who market such material must go through.

I think the book is grossly over priced. Yet, because it is over priced he has two things going for him.

  1. We are talking about it a very popular bodybuilding web site. Are we talking about the guy who is selling his material for $30?

  2. Many people think (not you and I) pricing the book at such an outrageous price also puts it in the realm of the mysterious and valuable.

Potential scneario:

“Now what could he have in that book which would make it so darn expensive…It must be great stuff! I have to own that book!”

Different ways to look at it.
[/quote]

Good point Zeb.

Just because I don’t want to pay for the material doesn’t mean someone else isn’t eager to find out what the “secret” program is inside the book.

94

DT20,

You and I are just too sophisticated for that sort of marketing…Hmm I wonder what is in that book?

:slight_smile:

95

[quote]ZEB wrote:
DT20,

You and I are just too sophisticated for that sort of marketing…Hmm I wonder what is in that book?

:slight_smile:
[/quote]

LOL!!

96

I came by a copy recently and have yet to read through it fully but what little I glanced through I liked, overpriced, but solid. It starts with a motivational spiel, and he even mentions a story about everyone’s good friend Furey. It goes on to talk about listening to classical/opera while working out, and some concentration drills. A lot of the exercises are well-known, several were new to me (handstand shrugs, and a lot of the rope work looks interesting), all accompanied by homo-erotic pictures of the man himself performing the exercises topless. There are exercise sections, or “lessons,” for uppper, lower, core and grip, rope and ring training. The book ends with “50 Tiger Tough Workouts” and protocols for putting it all together for a complete health and fitness routine.

Looks to be a good book, I’ll be able to give a better judgment once I read it in its entirety. I’m not sure what the price of the book alone is, but anything over $40 is pushing it.

For those interested in a highly anticipated bodyweight work hitting the shelfs on April 18th, be sure to check out Ross Enamait’s new title “Never Gymless” - 230 pages of no bullshit information for about 25 bucks

97

[quote]Dan36oy wrote:
For those interested in a highly anticipated bodyweight work hitting the shelfs on April 18th, be sure to check out Ross Enamait’s new title “Never Gymless” - 230 pages of no bullshit information for about 25 bucks [/quote]

Absolutely! You can’t go wrong with any of his books, plus he is a damn nice guy.

98

Coach Sommer,

You have got to tell me where you get all those awesome pictures of gymnasts. Also, what is the first of the volumes going to cover? I know I for one have been eagerly awaiting the release of your book(s).

Zeb,

You make an interesting point about the amount charged for each book in relation to the target profit.

However, I would argue that you would probably easily sell the 4,000 books at $50, and probably more, while I’m not so sure you would sell the 1,000 at $200. Now, obviously those are rhetorical numbers, so I’m not saying I don’t think Brooks will pass the 1,000 mark (sadly), but the principle still applies.

If you charge a fair price for good material, more people are likely to buy it, thus giving you a greater total profit.

Natural Nate,

I understand where you are coming from, but the question isn’t whether or not Brooks should charge for his material, rather it’s whether he is overcharging for it.

Do you honestly believe that his material is in any way superior to what will appear in Coach Sommer’s upcoming books? And Coach Sommer has just informed us that his books will only cost $20-$30 per volume. $197 compared to $20-$30? To me that just doesn’t add up to honest pricing.

Good training,

Sentoguy

99

[quote]Sentoguy wrote:

Zeb,

You make an interesting point about the amount charged for each book in relation to the target profit.

However, I would argue that you would probably easily sell the 4,000 books at $50, and probably more, while I’m not so sure you would sell the 1,000 at $200. Now, obviously those are rhetorical numbers, so I’m not saying I don’t think Brooks will pass the 1,000 mark (sadly), but the principle still applies.

If you charge a fair price for good material, more people are likely to buy it, thus giving you a greater total profit.

Sentoguy[/quote]

Well now that’s an interesting point that you bring up.

Will a company sell more product if they charge a fair price?

I would say usually, but not always.

Sometimes What is done is something called “market positioning.” Ole’ Brooks might be trying to position his product as “THE” book on body weight exercise.

Hmm, now how does one do this?

The first thing that he does is to price it higher than the competition so that there is more “perceived value” seen in the product. Secondly, he might just wrap that baby up in gold paper, give it an old world look, or some sort of unique “we are better than the rest” packaging.

We see this done all the time with various womens perfumes, face creams etc.

Will this sort of marketing work with the the target buyer that Brooks is trying to reach? Um…I have no idea. But, I would guess that it’s not a good move.

But then again who knows?

It could be that he wants the names and addresses of everyone who can afford his product as he is going to sell them something else and knows that they have the money…But then that’s another topic altogether…

100

[quote]ZEB wrote:

It could be that he wants the names and addresses of everyone who can afford his product as he is going to sell them something else and knows that they have the money…But then that’s another topic altogether…

[/quote]

I never thought of this, but it sounds like a good way to make money.