Pro Bodybuilding: Fewer Fanboys?

We recently posted this informal poll on T Nation Instagram:

Interesting results. Looks like 68% fall into the “no” categories, but with different perspectives.

We’ve posted polls like this in the past and the “yes’s” were always higher. Has there been a shift?

(Keep in mind, with polls, context matters. So this was a poll of Instagram users who happen to follow T Nation’s account and happened to see the Story poll, which lasts 24 hours and took place on a weekend. We had about 3000 people vote.)

Let’s compare:

Are you a fan of pro bodybuilding?

  • Yes!
  • Not any more
  • Nope. And never was.

0 voters

I feel like there’s been a sharp decline in personalities and the “freak show” appeal of the sport. Arnold was, of course, the man, and Ronnie did an excellent job carrying the torch for so long. There were great rivalries and folks that played to incredible strengths. Tom Platz legs, Branch Warren’s brutality, Johnnie Jackson’s insane traps and claim to fame of being the strongest bodybuilder, Markus Rhul deciding he was just going to be huge.

I feel like it’s become a bit too sterile and “civilized”

1 Like

Interesting. All of the messages we received on IG went the other direction: “Too much of a freak show, too many drugs, unrealistic and gross now, etc.”

3 Likes

I should qualify my vote. I am not a fan of any sport. I consider my sports involvement to be limited to participation.

Now I am interested in pro bodybuilding, but would not pay to see an event. I like to see what is possible and to compare physiques, as I was an NPC National Judge.

2 Likes

Most regular folks only watch NASCAR for the crashes, haha.

2 Likes

Pro bodybuilding is interesting to me to see what the human body can be (albeit not without copious assistance). I classify it as an extreme sport because of it’s niche market and the toll it takes on one’s body to do it.

We are missing big personalities from the stage now, even though the competition is tighter than ever (last few years have seen a number of different Olympia champions) and no one really dominates anymore.

And I kind of feel social media killed the pro bodybuilding fan base though I can’t explain why when I thought it would do the opposite and grow the sport.

1 Like

I feel like pro bodybuilding just keeps getting more and more niche. The general reaction of the public has shifted from a sense of “WOW” to a sense of “WTF?”

The 1980s were a great decade for muscle men in pop culture, including top pros like Arnold and Ferrigno.

Are there any pros of the last 10 years known outside of bodybuilding? Do kids these days even have a breakfast cereal endorsed by a famous muscle man?

image

7 Likes

A feel like it took away a lot of the mystery and mysticism. I know it happened with strongman. It was cool to think of these guys as just monsters that lived in caves by the sea and ate goats thrown to them by villagers and showed up once a year to do battle. Finding out that they’re just regular goofy dudes holding down jobs and shopping at Costco made it too approachable.

It’s why we have Kayfabe.

7 Likes

That and strongman became powerlifting 2.0. You used to get Ferrigno competing in both strongman and bodybuilding (while also being the Hulk) showing just how strong and powerful looking one could get at the same time.

Looking at personalities - I think the guys in Strongman currently are putting themselves out there more than the current group of IFBB pros. Or maybe the male IFBB pros can’t compete on social media with wellness category “influencers” constantly posting pics of their abnormally large backsides.

I am curious with how the Olympia org will promote Hadi over the next year. He has been a people’s favorite for a few years now and is hailing from a place not known to produce a big number of huge bodybuilders. Olympia & Wings of Strength brought women’s bodybuilding back from the brink so they know how to run a good PR resurrection…

no mystery. too accessible, all the time.

3 Likes

I need a 4th option for “Not a fan of bodybuilding, just some of the bodybuilders

4 Likes

I am a fan, not as much as i was 30 and 40 years ago, but i still follow it a bit

fulfilled my bucket list of the Arnold Classic twice and the Olympia once

Powerlifting was always front and center for me but I used to be at least aware of who the top guys in bodybuilding were. If you asked me 10 years ago, I’d be able to tell you at least the top 5 at Olympia. Now I couldn’t tell you who the winner was. Last one I remember was Phil or Dexter. Same goes for strongman though. During the Pudzianowski era, I knew all the WSM competitors.

That may be due to the decline in magazines and rise of the internet. Where if I read a magazine cover to cover I’d end up with powerlifting, bodybuilding and strongman articles.

One thing I remember when I first got into lifting was Trey Brewer’s legs! They were on every magazine and supplement add.

2 Likes

I hate these takes only way to come to this conclusion is by focusing on a few physiques you personally do not like.

First off both of those bodybuilders mentioned sucked. Dave draper was dense? Where? and Casey had terrible shape. What did they win? Nothing but a couple shitty shows.

Current BB’s blow them out of the water.

Chris Bumstead
Derek Lunsford
Samson Dauda
Rafael Brandao
Brandon Curry
Hunter Labrada
Hadi Choopan
Andrew Jacked
Ramon Rocha Queiroz
Shaun Clarida
Urs Kalecinski

and the list goes on.

5 Likes

Not only magazines but, the rise of social media like instagram. It is hard to have engagement on those types of sites, whereas before forums is where most went. It allowed for longer conversations and real discussion.

1 Like

The mystery of who would be the focus in the next Magazine release added some anticipation. Too much info is at your finger tips.

5 Likes

One pet peeve I have with modern bodybuilding is the damn tanning and spray tan. White dudes are walking on stage darker than Ronnie Coleman. I get the thought process, but it looks dumb.

Competitive bodybuilding has always been sort of a side note for T Nation. We’ve featured interviews with pros in the past, but only if they were willing to get into the nitty-gritty (no “So what’s your favorite color?” questions). We also had some contributors who were fans and wanted to talk to these guys. Not so much anymore.

It’s kinda interesting. Tim Patterson worked with a ton of these guys, like the Mentzer brothers and many others. But he wasn’t a “fan” of the stage stuff. He just wanted to learn what they know.

TC joked once that the smell of tanning oil gave him PTSD because early in his career he wrote about competitions for the magazines. He interviewed the pros too. But I don’t think he had their posters up on his garage-gym wall.

And I’ve been to a dozen Olympias and Arnolds, front row as press and even backstage, but I was never really a fan-fan. (I suppose I was more of a fan as a teenager, but even then I read mostly about Arnold, Zane, etc. – a generation or two before me). When I would attend the shows, I always looked for a different angle to cover. It was never about who won or whose left calf was superior.

I recall writing about the women’s bodybuilding Olympia and just saying: “Same dude as last year won.” Because who really cares? Well, not me at least.

In the past, perhaps when we were more gullible, we read the magazines to learn how the pros trained, to get their secret magical workouts. These were faked most of the time by the mags, but still.

There are millions of people who want to build muscle, but far fewer who care about the Biggest, Most Cut Person trophies. When strength and hypertrophy training started to get seriously studied, there was less reliance on “what the pros do” and more emphasis on what science has found and what respected coaches taught, Poliquin being one of the early examples. We didn’t have to go to Flex anymore to get workout ideas.

Something else I noticed at all the pro shows: There was definitely a group of fans who actually didn’t lift. They were either A) super fans of the sport, much like a football fan who doesn’t play or never played himself, or B) sexual fetishists. Mostly A, but the B folks were always around.

1 Like

I had some of that before I put on some good size. It was a little off putting.