Wow this has gone on for a while. I actually do know a thing or two about this product and both side of the story are right.
I am a Textile Technologist at a DoD R&D Lab in Mass. My role there is as a project engineer on the load bearing and environmental protection team. So basically my job is to know textiles and designs for backpacks and cold or hot weather clothing for the US Military. Primarily I work on Army programs but that changes regularly.
Ok so compression technology has been around for a looooong time. The only changes have been in the shape and size of the fibers being extruded and the other fibers the yarns are being blended with. For example, a cross section of a polyester fiber that is shaped like a bone and is smaller around (filament fibers are sized in deniers) than one denier and blended with 2-3% lycra gives you ?micro fiber cool max-like material?.
UA originally was designed to replace cotton shirts under football pads. The creator, I forget his name, found a roll of spandex fabric and had it made into t-shirts. These were better under his pads so he went with it. The material didn?t bunch and most athletes like the compression feel, we won?t get into performance enhancement by reduction of muscle vibrations.
The cooling effect that the clothing has is based on the fiber being inherently hydrophobic. The shape of the fiber better manages the water that it comes into contact with. Since the fiber doesn?t like water, and it is being pressed against it (contact with the skin) it will allow the water to pass through to the outside of the fabric (less pressure) where it can evaporate and cause a cooling effect (evaporative cooling).
The smaller the fiber is the more space in the yarn and weave to allow water to pass through. The greater pressure and surface contact is why tight gear wicks better than the loose gear.
Why hot, why cool? Synthetic wicking fibers have made a great name for themselves about the cooling effects of the fabric, but why are some people getting heat rash?
There is more to the cooling than meets the eye. A major factor is the humidity of the surrounding air. If you are wearing UA in Phoenix you will probably be dry or only stay wet a short time. This is because the water being wicked from your skin has some place to go due to the air being dry. If you are with Phil in Thailand then it is another story.
As synthetic materials get saturated the performance degrades significantly. Once there is nowhere for the moisture to be pushed out to, the moisture is then pushed back in. Similar effects can occur if excessive detergent or liquid fabric softener is added during laundering and or the garment is dried on med or high heat. The best care is hand or machine wash cold with mild detergent and air dry.
It is these factors that make you feel hot or can give you a heat rash. In hot humid, cotton would probably be a better option, although the compression style garments may make water ?roll? off of you better.
The last thing I am going to add is that most fiber that is hydrophobic tends to be oleophilic. That means that while they tend to wick moisture they will love anything oil based. This is why you can?t get the pizza grease out of your fav shinny club shirt.
This is also why synthetics can start to stink after awhile. If you have some oily stinky sweat, then the t-shirt will retain that. The worst material for this is polypropylene or olefin, it is usually found in maritime ropes because it is highly hydrophobic and floats. It is used in some outdoor or performance garments. It also melts in dyers.
OK this is long enough so if there is any other textile or garment design questions feel free to ask. I will say in closing that for performance you can?t beat extra fine merino wool garments. Even in the heat.
They will keep you more comfortable in a greater span of temp/humidity ranges. They also don?t melt to your skin and increase the exposure time you have to high temps causing far greater trauma to your body. But Prof. X can further expound on that