Biotest/T-Mag are about to make a national media push, using HOT-ROX as the way to get the attention of a populace that is starving (literally as well as figuratively) for a way to control weight.
I don’t know, they’ve been running ads in Flex for at least five years, so I don’t see the media push theory. And there really hasn’t been a redesign yet, just a new teasing opening page. I have a feeling whatever it is it’s going to be bigger than we’re all thinking.