I was told by a female friend: ‘the ad looks cheesy and outdated’ and that it’s promoting ‘unachievable results’.
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A quick search says that foloskin increases test in men and helps you get a tan.
That’s pretty cool.
I’m a really analytical person by nature (and by trade) so what appeals to me probably doesn’t have much of an overlap with most other people, but here’s how I would word it:
A large 12-week stud on Forskolin, an ingredient that substantially increases cyclic AMP, cyclase activity, and Thyroid Stimulating Hormone (TSH), show that forskolin subjects lost an average of 9.9 pounds of fat compared to the placebo group’s loss of just over 1 pound. And the forskolin group built 8.2 pounds of muscle compared to the placebo group’s muscle gain of 3.5 pounds.
Yohimbine HCI is a potent alpha-2 adrenergic antagonist; it antagonizes (or blocks) these receptors, thereby enhancing lipolysis (fat mobilization) in areas otherwise resistant to fat loss.
Studies show Raspberry Ketone uniquely stimulates lipolysis in white fat while increasing the activity of brown fat (which burn fat naturally). Raspberry Ketone enables fat loss by causing hormone-sensitive lipase to translocate within the fat cell, which is the precursor to fat metabolism. Fat-loss simply does not happen without this activity, and Raspberry Ketone stimulates it.
Caffeine is well known for it’s delicious appearance in coffee as well as it’s research-backed effects of boosting energy, and therefore increased activity.
Piperine is a thermogenic compound which helps to enhance metabolic performance and prevents fat accumulation in the body. Additionally, Piperine increases nutrient bioavailability - making it a force multiplier for all the ingredients listed above.
These are the main ingredients in the Hot-Rox Extreme formula.
Compare this to Anavar:
Anavar has been shown severely decreasing thyroid-binding globulin concentrations while increasing thyroxine-binding prealbumin. This means that more of the Thyroid Stimulating Hormone T3 (TSH) is utilized by the cells. T3 is the hormone responsible for metabolism, and increased uptake by cells means that individuals may lose more body fat while using Anavar.
In a 12-week trial of individuals using 20 mg of Anavar per day, participants lost 4 pounds of fat while increasing the muscle mass by 7 pounds.
You said “a pill neither creates a caloric deficit nor can it prevent me from catabolic muscle loss in a deficit, unless you are selling anavar in a bottle” (paraphrased).
Frankly, we’re not selling Anavar in a bottle - and that’s a good thing! The research we used to develop the Hot-Rox Extreme formula suggests our formula will not just do what Anavar does - it will do it better. Except, you know, without the risk of virilization and wreaking havoc on your lipid profile.
You are correct about this not being a magic pill; no pill will make you burn more calories than you can eat. But when you’re dieting, Hot-Rox Extreme will make your efforts more effective.
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Looking at the ad, I’d think it was meant for women. Not sure if that’s your target market? I am not sure if other guys think the same thing?
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Thank you for spending the time to write a thoughtful and well-written explanation of the ingredients.
But I asked how you’d write the tagline, which is much more difficult.
It’s a lot of fun illustrating logic through science. We’ve written extensively about this information and made all those points on T Nation and in the Biotest store. The old advertising rule for selling supplements is “the more you tell, the more you sell.”
The hard part is distilling everything down into a single positioning tagline.
Start with a tagline that would make you – the writer – interested in learning more.
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This! WHO is the target audience here? And as flip’s female friend stated… it seems outdated. I’m not sure this is the look women are going for today.
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This isn’t intended to be a marketing discussion. I’m not asking for anyone’s opinion about how “the market” might feel toward the ad. I only want to know how individuals feel personally about the ad.
All anyone can tell me – with 100-percent accuracy – is his or her PERSONAL feelings about any concept.
And THAT is pure gold to us and very much appreciated.
Thanks for hanging in here with the discussion.
Let’s keep it going.
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The price catches my eye.
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Do you mean the low price is an incentive for you to learn more or that the graphic treatment and placement of the price literally stuck out visually?
The low price. I noticed the bottle first, the price second.
The Biotest brand catches my attention since I’m familiar and use them myself.
The actual tag line of the product would peak curiosity into the product- yet, if it didn’t have Biotest on it, I wouldn’t even consider.
Do you believe all endorsements in ads are “paid endorsements”?
If not, how do you know the difference?
No i dont, maybe i should have said associated, or even percieved to be associated.
Taglines and poetry (or anything that has an inverse relationship between number of words and impact of a statement) are a weakness of mine.
“There’s no such thing as a magic pill, but this one comes close”
“Let your fat burn calories for you”
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It’s a huge honor to hold that much credibility with you or anyone. And we have an equally huge obligation to protect our integrity and not let our supporters down.
I get a lot of criticism from industry insiders, staff, and some customers for not telling the whole Biotest story, the reason for the company’s existence, and what drives me – a supplement minimalist – to formulate supplements.
Just know we always strive for the best and believe what we say. Biotest only seeks customers who need elite supplement support to achieve a fitness level beyond what’s known possible for them. We’re not satisfied until or unless our customers can experience the best results of their lives. And we thrive on challenges.
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This is the stuff that I love reading, and what gets me excited about Biotest, especially in a world of questionable companies and motives.
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Excellent first iteration! You’re really good.
Now, combine the two statements in one tagline with the least possible words required for maximum impact.
Take the advice of Albert Einstein: “Make everything as simple as possible, but not simpler.”
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Thank you! These statements are our rewards.
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“It’s not magic, it’s fat mobilization”
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Now write it from the product’s perspective.
FOR EXAMPLE: "It’s not magic - it’s the fat mobilizer
Not to get too deep in the weeds, but you might find this interesting.
Years ago, we A/B tested two (rather long) statements with one letter difference – an “S” – between the two statements:
Bring Muscle Back from the Dead, Bigger, Stronger, Ready for More
Brings Muscle Back from the Dead, Bigger, Stronger, Ready for More
We ran, I believe, 3 million visitor sessions through the test.
Both statements converted well, except the winner converted 600% better.
Which statement is the winner?
I’ve already given you a hint.
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