[quote]Joebus wrote:
Ford is makeing a strong turn around[/quote]
No, they’re not. Their product line is weaker than General Motors, by far. While the lineup for Ford itself is not older, when taking into account the Ford Corporation as a whole the current vehicle line it has out there is older than what GM has out.
PAG is bleeding money out of its’ ass for Ford, which is why they sold Aston. Hopefully they’ll move Jag so modern Jag cars will stop being buckets of shit and I can become interested in buying one again.
Are you developmentally challenged? GM owned 20% of the parent company of Subaru. Toyota bought 9% of that stake, the rest was sold back to the parent company. 9% of a company is not ownership, and they did not buy all the GM stake.
They’re crashing because they’re overleveraged. They’re starting to cannibalize their own sales. Buick and Cadillac are superfluous, even though they’re trying to turn Buick into a higher-end Chevrolet and Cadillac into the major mass market high-end.
Pontiac and Chevrolet are superfluous, but there’s too much brand recognition (arguable point, I guess) for Pontiac to dismantle it. Saab, unless they’re given free reign to target Volvo and become ‘quirky’ again serves no purpose. Saturn served a purpose before it lost what made it interesting (no haggling, plastic sidepanels).
I don’t know what they’re trying to do with GMC (I doubt they do, either), but it seems to be doing alright.
A fairly large mistake for GM (and Ford, with the Falcon) was not bringing over Holden sedans and selling them in the US. I’d argue it was worse for Ford, but the ‘performance oriented’ crowd was totally lost by GM and Ford, and now they’ve all moved on to the Germans since they’re older.
The effort to reclaim youth has been costly, coming from nothing to competing with the Golf, the (defunct) MR2, the Civic, etc has cost GM and Ford a tremendous amount of earning potential in retaining young customers.
The people buying those cars are not particularly rich, but there’s a blatant connection between what lower-end cars people buy and whether or not they retain loyalty. When VW gets a 22 year old fresh out of college American to buy a Golf GTi, they’re at a much higher chance of moving into Audi when they advance.
When Honda gets an 18 year old highschool senior in a Civic, there’s a realistic expectation that they will move on to Acura, or buy more Hondas.
GM and Ford did something I honestly believed Toyota was on the verge of doing until they created Scion. They appealed to fleet sales, they appealed to the masses, and they ignored the young customer base completely after appealing to them for so long. The death of the Camaro was pretty symbolic, along with the declining quality and increasing price of the Mustang.
The refusal by Ford to bring more high-performance Focus variants on US shores to compete with the new Golf and Civic showed that they still hadn’t (still haven’t, maybe) gotten the message. You’re going to lose money off a more expensive performance oriented Focus, but you’re going to gain it back in the long run.
Which is why they won the North American car and truck of the year awards, obviously.
They’re scoring consistently higher than Ford, across almost all demographics. Volvo is doing well, which is surprising considering how little money is thrown at them (relatively) for ads.
Are you nuts? At no time was the Z06 ever intended to make a significant amount of money. Flagship vehicles are not meant to be your bread and cutter. VW did not develop and manufacture the Veyron for the sake of it being a cash cow.
The Silverado is doing fine, I think it took them too long to get a drastically new version onto the streets though.