[quote]Asgardian wrote:
Subway can be far and away the best “fast” food you can find. It can also be complete garbage just like the rest, and will never be a full time substitute for a grocery store and preparing your own meals.
Easy on the cheese, wheat bread, all the veggies you can load on (spinach is better than their lettuce), little to no sauce/oil, and no soda. Viola. I usually get a double meat, 12 inch turkey, and use it as two smaller meals.
They know how to market their brand (with results, honest or otherwise), and beat everyone else to the “healthy” selling point. The Jared campaign has been going on since 2000. Here’s a marketing review I found.
"And so I wrote only briefly about the Fogle spots, believing that Subway had a good campaign going to promote its “7 under 6” line of seven sandwiches containing 6 grams of fat or less. It’s a promotional campaign, nothing more.
Now I confess that I had it wrong. I initially analyzed the campaign as a bystander, not as a member of the target market. In reality Subway is not selling sandwiches. It’s selling hope to a well-defined market segment, some of whose members may have been at wit’s end on the way at long last to lose weight…
The campaign is better than it appears to be on first glance. It’s more than a retail campaign. It is effective brand marketing, establishing an intimate relationship with consumers.
Yes, Subway sells sandwiches. More important, Subway is a glimmer of hope for people with a personal problem. Subway is a sympathetic friend."
From: http://findarticles.com/p/articles/mi_m3190/is_28_35/ai_76561342
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See! Dogma
yes yes yes… we can make healthier choices, but it’s like Subway and Starbucks are converting the world.