He set the bar extrordinarily high for earned media exposure.
Me at like 10, 1982 ish. “Whats the big deal on the news?”
News “He worships the devil!!!”
Me “Now I have to see this. 
”.
The Live Evil cassette tape was the soundtrack for many D&D adventures.
I was at the DesMoines/ Bat biting show 
Good times.
Good times.
Not for the bat…
At 15, my mom let me cut out from school at lunch to ride to San Fransisco with some friends (and a teenage driver she’d never met) to see Ozzy at the Cow Palace.
We drank Moosehead in the parking lot, and I smoked a joint with some older dudes that were still coming off their acid trip. I bought 2 bootleg concert shirts from a goon wearing coveralls. When the show started, some drunk fuck barfed on me (and my new shirts) and got a right hook in the ear for his troubles. I wore the lesser barfed-on shirt to school the next day.
Slade was the opening act, and was met with indifference until about the 4th song when one member skipped back onto the stage with a fiddle. A roll of toilet paper from the upper reaches of the seats hit him square in the head…crowd went berzerk and they barely finished the song.
Ozzy performed about as expected… no animal sacrifices or demon-summonning incantations. Just goofy fun rock n roll.
March 28, 1984.