Is this the resurrection of Glassman?
Excerpt:
In the four years since the sale, CrossFit Inc. has tried to move on, cultivating an image as an accessible, welcoming exercise program with ambitious plans for growth. (It has also faced its share of controversies, including the death of an athlete at this year’s CrossFit Games.) Mr. Glassman, who declined to be interviewed for this article, has largely stayed out of the spotlight, spending time at home with his family and occasionally stopping by CrossFit gyms to speak to receptive crowds.
Talking at a gym in Colorado in 2022, he said that he “has never been happier” and that his abrupt exit from CrossFit was “the best thing that ever happened to me.” His license plate currently reads “CANCELED.”
Some of that self-effacement was mandatory: One of the terms of the CrossFit sale was a four-year noncompete clause, which ended this summer.
Free from those restraints, MetFix represents Mr. Glassman’s splashy, high-profile return to the health and fitness space after his ouster, and, despite the controversies, many in the CrossFit community are treating it like the Second Coming.
“Can’t wait for what’s coming and for Greg to be back,” reads a typical comment on the MetFix Instagram page. “His mind is what created all this. It’s not the name of the brand, it’s him and his methodology.”
Normal link:
https://www.nytimes.com/2024/12/15/style/greg-glassman-crossfit-metfix.html