LONDON (Reuters) - Want to be more attractive? -- then make sure those around you are having a drink.
Scientists have found even modest amounts of alcohol will make the opposite sex appear better-looking.
“We have carried out experiments which show that what is known in the trade as the ‘beer-goggle effect’ does actually exist,” Barry Jones, professor of psychology at Glasgow University, told Reuters on Monday.
The study of 120 male and female students found drinking up to four units of alcohol–about two pints of beer or four glasses of wine–increased the perceived attractiveness of members of the opposite sex by about 25 percent.
Jones said alcohol apparently stimulates a part of the brain called the nucleus accumbens, which judges facial attractiveness.
“There is a strong link between facial attractiveness and signals about the quality of a potential mate,” Jones said.
The professor said the study had been prompted by the causal link between risky sex and alcohol consumption.
Its findings come at a time when young people are increasingly binge drinking, which has serious health risks.
In a related story, behavioral scientists are now undertaking a study to determine if alcohol does indeed impair one’s driving abilities. Stay tuned for more info on this earth shattering experiment.
I don’t know I never found this to be true for me. It just lowered my standards. Example when drunk: “Wow…she’s ugly but I’d fuck her.” Wait I say that when I’m sober.
No shit, man…jesus, someone actually funded some scientists to make this earth-shattering discovery? Well I for one am inspired…I’m going to write up a grant proposal to determine if women find me more attractive if I carry $10,000.00 cash in my pocket…
Does this mean I’ll be able to sue alcohol companies for the psychological trauma that I have sustained from waking up next to absolute shockers after a heavy night on the piss???
Martin: yes. If someone can get 12 million from McDonalds because he got fat eating there twice a day every day for ten years, I’m sure you can start a class action suit against alcohol companies. Make sure to let me know, cause I want to join.
Elegua, unfortunately grants are given to study to most asinine of things all the time. Just yesterday in JAMA there was a study whose conclusions were that people who had surgery to remove cataracts had half the motor vehicle crash rate of those who didn’t have surgery to remove them. Of course they did, they could FUCKING SEE!!! I really, really want to strangle people who do studies like this.
