I am pretty sure Gary Taubes book and theory is only applicable to those who cannot lose weight or are obese. It details WHY those people cannot lose weight and that a low-carb approach would be best for this population. He isn’t saying this diet would be the best for say a bodybuilder or cyclist.
What many fail to realize is there are at least 3 other fat storing hormones and probably more we will find out about at some point. One of them is called acylation stimulating protein (ASP). Where insulin is induced by carbs, ASP is induced by fat (this is not good news for those who say you can’t get fat eating fat). AND, in an unfortunate fat storing feedback mechanism both ASP and insulin stimulate the secretion of each other. So, in an indirect way, fat does stimulate insulin & insulin stimulates a fat storing helper ASP.
The third fat storing hormone is a gut produced signaling molecule called glucose-dependent insulinotrophic peptide (GIP). GIP is induced by carbs & fat and to a much lesser extent protein and fiber. GIP has its own fat storing action on LPL AND causes more insulin to be released (here again fat can result in indirect insulin secretion).
The hunger hormone ghrelin is also a fat storing hormone. Ghrelin is released when we forgo food. Not only does it induce hunger AND cravings for sugary fatty and salty foods, but it also increases the action of LPL and even results in more LPL being made so that when you do eat you get fatter quicker. This is because ghrelin increases the mRNA expression of LPL.
Ghrelin should probably be called the Yo-Yo weight gain hormone and those who practice eating less and exercising more are unwittingly raising their ghrelin and fat storing potential. The fact that ghrelin has some positive effects, like raising HGH, does not change these negative consequences. If and when fasters and low calorie dieters resume normal eating, fat gain comes and comes quickly. And this is largely due to ghrelin (ever meet anyone coming off strict diet restriction and getting fat quick? that is ghrelin at work).
Both carbs AND fat can cause fat gain and when they are combined together it is far worse than eating each macro alone.
I’d say:
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Calories are most important
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Quality of the carbohydrates you eat is important e.g. they should be slow digesting or eaten with protein/veggies/fruits to slow down they’re absorbtion into the body.
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Fats are much more easily stored as body fat than carbs. The body is able to store carbs as muscle/liver glycogen.
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Protein and fiber have minimal impact on fat storage hormones which is why it is recommended to eat more protein in general when dieting as well as fruits and vegetables because they are lower in calories and higher in fibre.