I think the pickle suprise was an ad for English muffins, but also featured Hellmans and Oscayer Mayer Ham.
These are some comments from youtube:
"Directed and produced by Tom Rubnitz in 1989, “Pickle Surprise!”(1989) is a perfect example of the wickedly-whacked-world-view that those demented denizens at the Pyramid Club could conjure from the ether after just a few rounds of cocktails and a big ole spliff. "
Also, http://uncyclopedia.org/wiki/Pickle
"The pickle surprise is a mysterious entity. Little is known of it, because mortals who look upon it are driven mad. Either that or maybe they just don’t feel like talking. Those who have witnessed the pickle surprise were never able to sleep again, and found that Oprah Winfrey haunted their non-existant dreams forevermore. Nevertheless, few have ever come out of an encounter with the pickle surprise unscathed. The sacred sequence for the creation of a pickle surprise is as follows:
* First, take an english muffin.
* Spread sandwich spread.
* Add ham.
"At this point, all who attempted to create a pickle surprise were driven to madness by an unknown force. As a result, the Geneva Convention has banned the creation, distribution, consumption, sublimation, donation, gestation, ovation, salvation, temptation, vibration, vacuumation, mastication, imagination, and vacation of this phenomenon. "
It seems Tom Rubnitz made some whacked out commercials.
http://www.youtube.com/watch?v=X1VExDepqzo