Commercials During Football Games

Off Topic
41

[quote]EmilyQ wrote:
You guys are kidding, right, when you say your buying decisions aren’t impacted by commercials?

[/quote]

5 "P"s for marketing:

Product
Pricing
Packaging
Promotion
Placement

Commercials and all ads fall under Promotion…I’m not saying I’m not impacted by commercials, but I’m more likely to buy an off-brand because I hate the commercials and their ubiquity (don’t I know a lot of BIG words ! )

I quit buying Sam Adams because they had those ghey commercials on the radio, “hi i’m jim koch”…guy sounded like he ran marathons or biked long distances. I will seek out an anti-Corona beer because they had that guy with the island accent advertising them…I know I’m not in their target demographic…

Only cars I buy are used and I base my decision pretty much entirely on Pricing. I think my van is a Mercury and my car is a plymouth…they were the cheapest ones on the lot for what I was looking for. I’m definitely going to buy an off-brand when my car blows up based on the ghey car commercials out there…I’m thinking of a Citroen because the chick in a soft-core porn movie me and She Say watched a while ago drove one…and she was hot. I decided to not buy a big company’s cars ever again after seeing the VW commercial where they had that ghey Canadian band singing that It’ll Still be two days til we say were sorry song…(chicken de china, de chinese chicken, watchin’ X files with no lights on…) oh yeah…Bare Naked Ladies…AND FINALLY I’m sticking to my word after seeing those truly ghey Cadillac commercials where the woman is racing the ‘boys’ at the light…

FINALLY I’m a packaging who-ore. I will impulse buy a hundred dollar bottle of tequila because the bottle looks cool. I almost started smoking cigars again because the little metal box the Churchills came in looked so cool.

42

[quote]pushharder wrote:
Not so. I have not bought one single bottle or can of Miller, Coors, Anheuser Busch, etc. for as long as I remember and that is years and years and years. And as for the companies that do insult my intelligence with sheer stupidity or even cleverness, I will absolutely go out of my way to avoid buying their product. But that’s just me.[/quote]

But the ads still had the desired effect because you remember the name and probably instantly recognize the packaging when you’re in the store. In your case, that recognition is followed by a negative reaction.

They don’t really care though, because a lot more people are going to have a positive or neutral reaction than a negative one. Recognition makes it more likely that a consumer will purchase a product so long as recognition does not lead to dislike - which it doesn’t for most people.

[quote]On a related subject, I’ve been meaning to start a thread here for several months ranting about the EXCESSIVE amount of commercials during NFL games. Correct me if I’m wrong and just being a cantankerous old fart, but there seems to be a lot more commercials now than during the 70’s and 80’s.

There are absolutely no called timeouts, changes of possession, dead balls after a kickoff or punt return, and injury timeouts where they don’t break away for commercials. They pound you to death, especially Sunday night and Monday night games. It’s so aggravating to me that I literally do not watch as much NFL football as I used to but I still love the game.

I don’t watch much MLB anymore but I did watch the W. Series this year and it was so refreshing to have long half innings because they weren’t constantly breaking away for commercials ala the NFL.[/quote]

Do you remember the 2006 season, when college football changed some of their rules to shorten the length of games?

They didn’t like that many games were going over the 3.5 hour mark, so rather than take out fifteen minutes of commercials, they change the clock rules to cut out about fifteen minutes worth of football.

I wanted to strangle somebody when they did that! Apparently I wasn’t the only one, since they switched the rules back in 2007.

43

[quote]sen say wrote:
EmilyQ wrote:

Still, I like you, Push, so if you want me to, I’ll go ahead and pretend that I don’t think you’re advertising’s bitch.

Careful Emmy, or Push will write you a ballad based on a beer commercial and you will become putty in his hands and then you will become his bitch and then by default you will be advertising’s bitch.

Push…didn’t mean to call your ho a bitch.

Peas. Owt.[/quote]

But there’s no need for him to go to the trouble! I’m already advertising’s bitch!

45

[quote]EmilyQ wrote:

But there’s no need for him to go to the trouble! I’m already advertising’s bitch!

[/quote]

He won’t find it troublesome at all…trust me…he’s a stone cold troubador.

47

Wait, doesn’t the trombone belong to you?? So…if you’re playing your own trombone…what do you need me in the car with my boots on for?

49

Just get in the car Willa Cather!

Wait…could ya post a pic without the damn false nose and glasses first? No telling if you’ll make it out of the car in one piece.

50

Get in the car Willa Cather??

You two slay me. Really. You just…kill me dead. Both of you. When I think you can’t be weirder or more shockingly funny…you get even weirder.

Hey sen say, did you read Cather’s Sapphira and the Slave Girl?

That’s an interesting title, no? I may have to rethink my own title. I’m going to talk to my writing group about it tomorrow. See if they think I should use something more alliterative and…you know…slave girl-ish.

51

[quote]EmilyQ wrote:

Hey sen say, did you read Cather’s Sapphira and the Slave Girl?

[/quote]

Nope…don’t read books written by broads.

Only exceptions:

  1. That dame that wrote The Lottery…Shirley something or other
  2. That chick that wrote Slouching Towards Bethlehem
  3. Cookbooks
  4. That book writtend by that S&M slut…I actually remember this one’s name…it was like ‘O’
  5. Laura Esquivel’s first book

I think that’s about it.

I did read some Anne Tyler books when I first starting dating my wife…The Homestyle Restaurant or something like that…but became worried I would grow a vagina if I read another one…

52

[quote]sen say wrote:
Nope…don’t read books written by broads.

Only exceptions:

  1. That dame that wrote The Lottery…Shirley something or other
  2. That chick that wrote Slouching Towards Bethlehem
  3. Cookbooks
  4. That book writtend by that S&M slut…I actually remember this one’s name…it was like ‘O’
  5. Laura Esquivel’s first book

I think that’s about it.

I did read some Anne Tyler books when I first starting dating my wife…The Homestyle Restaurant or something like that…but became worried I would grow a vagina if I read another one…[/quote]

You can’t just announce that you don’t read books written by broads. I’m not even sure that’s legal in this day and age. You know perfectly well that you’re supposed to maintain gender parity in your reading.

You need to straighten up, sen say. Seriously. I don’t want to have to report you to the feminists. You wouldn’t like that, particularly since the ones I know are connected to social work, and so are exceptionally earnest. And not the cute kind of earnest, either. The scary kind.

I don’t want to do it. But if I have to, I will.