If this is to me, that’s not what I meant to convey. Very much the opposite. The whole world is Short Attention Span Theatre, have a string of bylines and keep em changing, and post until it hurts in your Social Media feed. It’s a different world than when I got out of school. People can’t remember what happened yesterday, never mind what you catchy phrase was last week.
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It DEPENDS.
I can think of something absurd right off the bat that maybe 1 in 10000 individuals would be able to pull off but I’ll bet you’re gonna remember it for a long time if you see it.
Put up flyers everywhere. A dude with a Spiderman mask on. Bare, muscular torso. Flexing most muscular pose.
“Your Friendly Neighborhood Personal Trainer!”
Obviously it won’t work for him. But Brad Castleberry exists so it CAN work for someone in theory,
But I get what you’re saying, and you’re right in a sense.
The thing is you’re confusing a brand slogan with the barrage of catchphrases and memes used to generate constant content to maintain viewership on social media. That’s an operations issue.
I’m saying that no one remembers a personal trainers catch phrase, and they may in fact pay no attention to it at all. These days, the content stream is way more important than a catch phrase. Branding is different, but that shouldn’t be his catch phrase - it should be him.
Yeah, what people don’t understand about the country club set is most of them are busy as hell – that’s how they got rich in the first place. (Trust fund babies are the exception – they’re just obnoxious, so you notice them.)
I have a trainer I work with 3 days a week. I really don’t “need” a trainer. I teach my trainer stuff all the time.
But what I don’t have is the time or motivation to put together a reasonable program that meets my goals – because I am busy doing other things.
They also don’t have time to go find a good trainer. So they ask their friends.
It’s a ripe market.
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Yeah. That’s like built in trust “Dave said you guys are great, so…” which can be hard to establish.
Once established (and respected) though, it’s really great and leads to much more opportunity.