Most media is liberal. Movies, television, newspapers. All liberal, regardless of how people want to argue it. If you are liberal, it seems normal because it follows your philosophy. It is more obvious to conservatives because it is not their philosophy.
Talk radio is an alternate media. Before people again try to say it is not, most people turn on FM, not AM unless there is some sports on. They get their news from television and newspapers, and they go to movies, and sit on the couch watching tv. So it is an alternate media.
Now if you can find liberal thought all over the place, talk radio becomes more of a draw because it is something you do not find as easily elsewhere. It draws an alternate crowd. This is one of the big problems with Air America. They are trying to create an alternate to an alternate media. An alternate to alternate is mainstream.
Another problem is that they are all propped up. They are specifically placed there for political reasons. Regular talk radio has a very large group of shows the radio stations can draw from, and they are tested in the market. The more popular ones will naturally rise to the top. Ratings bad? They will be dropped like a hot potato regardless of their politics.
Also being placed there for the support of a political party, not entertainment reasons, they are artificial.
Now there are liberal radio shows on that are succeeding, like the Lionel show, which I have listened to, but quit. (I will tell you why if anyone really wants to know.)
Another problem with Air America is it is designed not as a way to get out liberal messages, but as a way to attack conservatives, and conservative shows. This is obvious with their choice of Franken as their biggest name. He even started with naming his show to attack another person. He has two political books that are nothing but attacks.
The mistake is assuming that’s what talk radio is about, but it really isn’t. The best don’t attack as much as just have a little fun with people. You can’t get anywhere with nothing but vile attacks, you need substance, and he is sorely lacking there.