Religion Catch All

[dt79]

ALL POSTS TRANSPLANTED FROM THE STUPID THREAD (zero revisions) @loppar

@dt79

@BrickHead

Sorry, I ran out of posts in the other thread. Plus I looked up the book and found it’s premise preposterous it deserves to be in this thread and it offends me as someone in this industry.

Propaganda (book) - Wikipedia

1. This was written in 1928 and he’s equating State Propaganda, which is a coordinated effort to spread propaganda through various mediums and strategically broadcast and rotated throughout the day, to commercial advertising. I’ve done both.

2. I have an extremely low opinion of social sciences other than economics, which shouldn’t belong in that category. Also, during that era, you government could pay companies like Disney to make propaganda cartoons. See the one video I posted in the other thread. They don’t do it much today BECAUSE CAN’T AFFORD IT. There are, however, notable exceptions such as:

• Independence Day 2 - partially funded by US Military as part of a recruitment drive
• Olympus has Fallen - same

3. As someone who does what he describes as propaganda by “big corporations” for a living, he’s got it ass backwards unless we’re talking about some new product with technology never seen before. But since the bulk of it isn’t I’m not going into the latter.

4. Branding involves a complete audit of a customer’s company, product and identifying the target market etc. That’s all I can go into.

5. Based on this, advertising campaigns are planned with the intent of creating awareness, understanding and trial, to put it in it’s most basic terms. In essence, the consumer already wants the product. You’re simply trying to:

• Convince him to buy your’s over your competitor’s

• Convince him that he’s losing out if he doesn’t buy it cos kids will hold hands and form a circle around him and chant “loser”. So he NEEDS it. This is a little more complex because the consumer has an inherrant unfullfilled need for something like social validation but this product do it for him even though he’s being convinced it will,

• Convince him to spend more on a product because it some gourmet shit compared to the rest of the competition, which is mostly nonsense. It’s people falling for those ads with the new plasma tvs with all the bright colors and shit which they are seeing on their OWN TV SETS.

This is all just a very, very simplified shit description of what I do for clients. A brand audit alone requires an hour interview with the client to make sure he understands his own brand, that it ties in to his character and company yyy==culture so he can abide by his mission statement, how he can maintain consistency with all his marketing paraphernalia etic and it takes at least a week to a month of research to even begin work on any form of ad compaign depending on the scope and type of project.

But the point is, I use all this and purchase expensive research and shit to know WHAT THE CONSUMER WANTS that he/she can’t get and how to appeal to them.

Again, this is all highly simplified I can’t even mention the majority of our internal processes BUT we NEVER CREATE A WANT. We find out what the consumer wants that the consumer himself MAY NOT KNOW HE WANTS, then we convince him that he needs what we’re selling to him.

That’s the jist of it.

This writer is full of shit and it’s easy to tell he has had no experience in doing any of this shit at a high level.

@loppar

@dt79

This writer is full of shit and it’s easy to tell he has had no experience in doing any of this shit at a high level.

Public relations campaigns of Edward Bernays - Wikipedia

@dt79

Again, this is all highly simplified I can’t even mention the majority of our internal processes BUT we NEVER CREATE A WANT.

Steve Jobs would have disagreed.

@dt79

His experience was in the 1890s to early 1900s. It’s an entirely different landscape and industry altogether now.

@dt79

Also, during that era, you government could pay companies like Disney to make propaganda cartoons. See the one video I posted in the other thread.

@loppar

Steve Jobs would have disagreed.

Steve Jobs invented something new.

@dt79

As someone who does what he describes as propaganda by “big corporations” for a living, he’s got it ass backwards unless we’re talking about some new product with technology never seen before. But since the bulk of it isn’t I’m not going into the latter.

@dt79

https://www.youtube.com/watch?v=0MXT4cwTtJ8&ab_channel=BoardwalkTimes

https://www.youtube.com/watch?v=rVtB6afVg9A&ab_channel=CLASSICCOMEDYCHANNEL

This was they did up till past WW2.

@dt79

Also, I stated:

@dt79

This was written in 1928 and he’s equating State Propaganda, which is a coordinated effort to spread propaganda through various mediums and strategically broadcast and rotated throughout the day, to commercial advertising. I’ve done both.

@loppar

@dt79

Steve Jobs invented something new.

Things Jobs (well, employees in Apple to be precise) invented only became “wanted” after being announced/launched.

@dt79

Because it offered value to the consumer. If it had no value, no one would have bought it.

Sure, we can make the argument that the alternative, which was IBM was better, but apple appealed to a wider demographic becasue it alsook pretty, to put it simply. There still has to be an inherent need in the market to satisfy to get your products sold.

And we were talking about the media convincing people that American men are all deadbeat dads like in The Simpsons and @BrickHead told me to read this book after I said it’s usually companies figuring out what a target maket wants and things like their main drivers for decision making and advertises to them based on these, not the other way around. .

@dt79

@loppar

Things Jobs (well, employees in Apple to be precise) invented only became “wanted” after being announced/launched.

I’d say, in fairness, Job’s marketing skills and insistence on aesthetics of the product were what made it not become one of those other obscure brands with arguably better tech that were around at that time.

And he understood you also needed to create awareness and understtanding of the product through marketing and advertising or people who wanted something like this would even know it exists, nor what the product was capable of in the first place.