I have recently started a new flavoring product and have gotten some pretty good feedback but,I have seem to have gotten stuck with the whole process. I was hoping I could get some input or help on what steps I should go about taking next.
First off I will describe the product. The product is a type of flavoring syrup that you stir into milk to flavor it. I know hershey’s has done it but the good thing about my product is that calories and sugar is drastically reduced and flavors come in a wider variety
I have gotten the samples I needed from the flavoring company and I have gotten the caps and plastic bottles I liked. So, what I have are 6 different flavored containers with caps and have no idea where I go from here to try and get it into stores.
My idea is get some nice labels made with the nutritional info on it and then meet with small chain food stores but do I have to first come up with a name and apply for a trademark?
any help would be great thanks
First of all I would take the time to protect your Intellectual Property. Patent, copyright, trademark, whichever you feel would be best for your situation.
As far as getting your product into a store the only thing you can do is be persistent. Start with the smaller locally owned stores. Start developing your relationships with the owners and managers.
An important point: You should be able to give your sales presentation in your sleep! Practice, practice, practice!
Develop a prototype of your product and have some samples made so that decision makes can actually hold your product in their hands.
If you don’t have a copy pick up “The E-Myth Revisited” by Michael Gerber.
Stuff like you want to do takes time and patience. Just keep at it. You may fail 1000 times, but you only need to succeed once.
No idea. I think it’d be worthwhile to invest in some courses/books. Would you contract with the flavoring company to manufacture your product? What laws do you need to follow to sell your product (labeling, testing, facility inspections, etc)?