Did you know that…
- Whatever the scandal, people usually forget about it or get tired after 3 weeks?
- People won`t follow an honest politician?
A PR specialist was talking about this stuff on the radio. Fascinating.
Any recommendations for good Public Relations books?
Im sure a good condensed book exists somewhere. Something in the spirit of The One Minute Manager series, a middle ground between Gustave Le Bons The Crow macro-view and any one-to-one sales books (micro view).
I want to know why spin doctors, superinfectors, and trend setters act the way they do. Cialdinis <i>Influence</i> was a good start, and Im sure better detailed how-to books exist out there.
Thanks in advance!