Finance Grad to Fitness Industry?

I will be graduating in December from Arizona State and am figuring just what to do with my life. I am not sure if I really want to go and try to climb the corporate finance ladder and thought about going for something I have a real passion for.

I am moving to San Diego and was just hoping for any suggestions on how/where one would get a start?

If I were to get into the fitness industry, my preferred route would be to get an undergrad degree in something that could lead to an economically viable career (such as finance) and then pursue a masters degree in exercise science. So that’s my suggestion.