The man was a nut. Dr. Bronner had Parkinson’s disease, and, my theory is that he became schizophrenic as a result of taking far too much dopamine. This is an excerpt from his insane website: “Dr. Bronner’s life is summed up with the words on his gravestone: A Life Dedicated To God, Mankind & Spaceship Earth. He spent his entire adult life searching for God and Full Truth in not only the sacred books of the religions of the world, but also in the inspired words of people from all walks of life, past and present. He would translate these words through his own idiosyncratic and unique genius onto the labels of his wonderful soaps. Dr. Bronner saw the soap as a messenger for his vision of universal Full-Truth: The Moral ABC. No one agrees with everything on the label, but everyone finds something which inspires and touches them. Although we are not a religion, we revere Dr. Bronner for his tremendous efforts to unite Spaceship Earth in a deep spiritual love and respect for God, Earth and each other.”