I feel like what we’ve discovered is that the Standard American Diet is so fundamentally awful that literally ANY manner of dietary intervention is superior.
I tend to agree…nothing wrong with a balanced way of eating
-minimize processed foods,
-eliminate ultra processed foods,
-eat as natural as you can,
-don’t overeat…no reason for supersizing everything,
-treat yourself once in a blue moon
And even an UNBALANCED way of eating is STILL an improvement. That’s what so wild.
If you go whole foods vegan, even if you’re not eating meat, you’re ALSO not eating hyperprocessed food-like products. You go carnivore, because you’re not eating plants, you’re not eating hyperprocessed foods. Whole foods keto will do the same. Same with whole foods/primal paleo.
But it’s that “whole foods” part that does it, because as soon as a way of eating has a name, someone will look to make a buck off of it, and now you can buy paleo pancakes and keto bread.
"There is little the industry hasn’t tried to keep health-conscious consumers eating. Companies can seal clouds of nostalgic aromas into packaging to trigger Proustian reverie. When they discovered that noisier chips induced people to eat more of them, snack engineers turned up the crunch. Food technologists found a way to amplify the intensity of artificial sweeteners to hundreds of times beyond sugar’s natural flavor. The structure of salt crystals can be altered to accelerate the speed at which they absorb into chemical pathways that signal saltiness, allowing the brain to perceive the flavor more intensely. “In the chemosensory world,” says Dan Wesson, the director of the Florida Chemical Senses Institute, referring to the science of how chemicals provoke sensations, “almost anything is possible.”
Dullness has its uses, too. Companies make products like potato chips, popcorn and mac-and-cheese meals bland on purpose to bypass “sensory-specific satiety,” the feeling when strongly flavored foods become less desirable as they are eaten. Big Food plumbed behavioral research for clues to how the brain’s reward system reacts to sugar and salt, using it to keep products tickling the “bliss point,” the height of delight. But there is no equivalent bliss point for fat: Fortunately for the industry, people tend to want as much fat as they can get. Scientists can engineer fats to melt at precisely the right temperature in the mouth, sparking the release of dopamine while creating an impression of “vanishing caloric density.” A Cheeto, disintegrating innocently on the tongue, tells us it contains fewer calories than it does."
It’s not at all surprising to read this and realize that the major tobacco companies ALSO own the major food corporations…and employ the same scientists to make the product addictive AND the same marketing team to get kids hooked on it.