UBER…the highest most extreme of its kind. The word is of german origin. But the fridge I am going to start ranting and raving about is made by LG electronics, out of Korea.
I was enjoying a usual fall weekend of viewing some golf and football when a few ads pop on the tube that are quite amusing and alarming. First… the Fridge. It has a tv built into the fridge and viewable from the outside. The ad shows a family sitting down in the kitchen watching tv on the fridge. That ought to shut the kids up and stifle any meaningful conversation that was once a staple of the family meal. It will also add new meaning to the words TV Dinner, since they switched that name to" frozen dinner" years ago.
Why not go all the way and put a tv inside the fridge, and let the kids eat right in the fridge itself and watch tv in a cool soundproof environment. Out of site, out of mind. And it will save them trips to the fridge because they are IN it. And reduce air conditiong costs.
Our thirst for entertainment and diversion is never ending. We have portable dvd players. I drove to the valley with a friend who had a dvd player in the dash of his car. Watched a movie or two during the trip. …THE DRIVER! …I watched the road. Not good.
Maybe we need tv’s or monitors everywhere. The possibilities are truly endless. How ’ bout someones’ forehead. Small screen of course. That way, when you are talking to people you can pretend you are listening to them, but you are really watching the tv on their head. And pointing a remote at someone’s head only adds to the enjoyment.
How about a tv right in front of your toilet. A bathroom was always a library for many bachelors. Imagine having your morning bowel movement while watching your favourite politicians on the news.
Plasma tv’s, high definition tv’s , projection tv’s. And more on the way. Where will it end?
It is getting harder and harder to actually find quiet moments in a day. From radio ads while pumping gas, to ads on the radio while you are shopping, to ads while you are on the phone. The advertising and corporate giants do not want us to think on our own.
Therin lies the problem.
They worked for years on blocking up the lands with billboards and signs. Then while exausting our sense of sight, they went after our ears. Then to personal areas like our mailbox, our bank machine, our computer and they even got their own ads on the clothes we wear and charge us double!! because it says NIKE or some other conglomerate name.
I really feel sorry for many of today’s city kids. They are bombarded every day with thousands of ads setting some silly standard for everybody. And I have read that kids even influence their parents to keep up with other parents. “Dad, You need a Lexus”. Mom, Johnny’s Mom has a big van, why don’t we?". Last week LEON’S Furniture had a flyer filled with furniture for kids with the kids as target buyers and models. …Cripes…I can see Kid Kredit on the way soon…!!! (MY IDEA)
I can see it now “Is he a good kid?”…yes…Is he in school?..yes…"…give him a credit card.
Is there a solution? Not that I can think of right away. But we can say no and turn the tv off when we eat. We can wear clothes without some logo on it. We can start taking our children to the great outdoors more often. And we can teach them about the brainwashing techniques that the corporate world use on a continuous loop to lure us as bait.
I know I sound cynical here. But when I was growing up in the sixties and seventies, the big companies, and government were the enemy in a way. Now, many of us that grew up disliking these very companies and governments … are part of them.
Let’s leave the children alone…I know they are a huge market. But they are not dollars and cents, but children. Maybe it is too late…sad thought.
Yet I smile. Because I know things always change.
Maybe it will take Uber-change. Not in my life but in the next generation or two.
And to quote from a song about that uber-lizard Godzilla,
" History shows again and again how nature points up the folly of man"
And you can watch it on TV. On a fridge!